| THE BIG PICTURE
What's With the Attitude?
By Curtis Kauffman-Pickelle
At least half of the elements of various success formulas, in business and in life, relate to one's ability to keep a positive outlook—especially when circumstances make it most difficult to do so. It is so easy to succumb to the temptation to curl up in a fetal position in the face of adversity. Frankly, there is something to be said for the comfort that can be found in simply turning away from tough and formidable situations. Why do they always seem to turn up like ants at a summer picnic?
The medical imaging profession has recently had its share of these tests of resolve and character, and I applaud those who are staring down the bad stuff that keeps popping up; many, however, are wringing their hands and getting weak in the knees.
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Why does it seem that no one of national influence seems concerned about rampant self-referral and the resulting meteoric rise in imaging utilization? Why do the legislators persist in attempting to balance their budgets on the backs of physicians and medical imaging services? Why is imaging under assault by the payors, many of whom have robust balance sheets themselves?
The list goes on and on: It seems that today's imaging executives are faced with an endless stream of adverse conditions within which they are expected to succeed. Wall Street calls them headwinds, and they are blowing steadily these days.
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