Hospitals continuously face new challenges. Specific to radiology, there has been a proliferation of free standing imaging centers and physician owned facilities. As a consequence, outpatient imaging, which is critical to hospital profits, is at risk. There are new players, including investors, entrepreneurs and private and public companies seeking to own and operate free standing imaging centers. Such centers are in direct competition with hospital-based outpatient radiology departments.
In addition to dealing with increased competition and declining profitability, hospitals must also address the concerns of referring physicians and radiologists. Often times, tremendous conflict occurs when these parties' objectives and the hospital's objectives are not aligned. Our services maximize profitability, increase physician/patient satisfaction, treat the radiology department as its own business unit, and align hospital and physician objectives.